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Seattle Women in Tech Regatta 2018

  • Atlas Workbase 500 Mercer Street Seattle, WA, 98109 United States (map)

Join Us For a Panel Discussion Featuring PartnerTap CEO Cassandra Gholston & CRO Autum Grimm:

Tech Sales 2.0: Diversifying Teams and Attracting Women to Sales Professions

The digital age has caused a seismic irrevocable shift in the buyer/seller dynamic and the B2B sales landscape. Today’s buyers are savvier than ever and no longer rely on the vendor to access information and drive the process. This means that successful sales today looks very different than it did even 5 years ago. You need to adjust accordingly and reimagine sales with a fresh playbook. The female brain is wired to excel at many of the exact skills needed to sell effectively. Join this panel discussion for insights on the new sales world order, the skills needed to succeed, how and why women statistically are more successful than men at selling. Let’s change the fact that women only account for 11% of tech sales leadership.

Get Tickets Here for Women in Tech Regatta



Lydia Frank

Vice President, Content Strategy, PayScale


Cassandra Gholston

Co Founder & CEO, PartnerTap


Autum Grimm

Co-Founder, CRO, PartnerTap


JoAnne Jaspan

Founder, Principal, Jaspan Consulting


Samuel Sunderaraj

VP Sales, SkillJar


Rakhi Voria

Chief of Staff Microsoft Inside Sales, Microsoft